Total Niche Domination:
World’s Greatest Soda Pop Store (VIDEO!)
Just don’t look for Pepsi in this store. You won’t find it.
Damn! This man knows his stuff! If you know business, you’ll hear winning lessons in everything he says from beating big business to glass vs. plastic. On small business. On big business. On kick ass soda. Though admittedly more on soda than business.
“I don’t work. I just play all day long. It’s flavored water with a lot of bubbles. If I were to define it in one word, I’d say, ‘happy’.” -John Neese, Owner of Galco’s Soda Pop Stop
He sells ‘happy.’ Not soda. (Thank you Mr. Soda Pop. Somebody sees the light!)
What do you sell?
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