25 Iconic & Effective
Text-Based Logos

by Living On Dividends

Text-based logos rock.

They provide instant recognition of your business name. Symbol-based logos, like the McDonalds Golden Arches and the Nike Swoosh, can take years to build truly strong, widespread brand recognition. This makes text-based logos popular among small and large businesses alike.

A few, dare I say, misguided souls trash talk on all text logos as being boring. But that hardly needs be the case. Color and a bit of style go a long way to make a logo set a strong tone for your company. Whether you want to appear fun, bold, techie, or whatever–you can do it with text-only logos. It’s just a matter of typography. Graphics designers often say, “90% of all design is typography.” Maybe that’s why text-based logos can be so effective.

Here are 25 iconic, text-based logos from well-known companies for your inspiration. Most are great, a few are plain, but you can be the judge on whether you think they’re truly effective.

Did I miss any of your favorites?